§ Sitemap · 26 routes
Every page, grouped.
Wayfinding for the protocol home. Every public route on valuecreationprotocol.com, grouped by archetype. The machine-readable companion lives at /sitemap.xml — this page is for humans.
§ 01 · Homepage
Homepage
The protocol home. One page — declarative, calm, no pitch.
§ 02 · Hubs
Hubs
Four wayfinding surfaces that index the canon. Pick the one that matches what you are trying to do.
12 canon pages
Methodology Canon
Index of the twelve canon pages — operating principles, frameworks, patterns, programs, implementation.
3 manifestos
Manifestos
Three long-form artifacts arguing the case the protocol formalizes — Beyond Leads, Value-Led Growth, Positioning.
MCP · HCP · VCP
The Protocol Stack
How VCP sits beside MCP (capability) and HCP (human context) in the AI-native protocol substrate.
4 pathways
Engagement Pathways
Four pathways through the protocol home — Read, Implement, Contribute, Reach the implementer.
§ 03 · Methodology canon
Methodology canon
Twelve canon pages — the operating principles, frameworks, patterns, programs, and implementation guidance the protocol encodes.
Chapter 01
Five Core Beliefs
The philosophical foundations — five "X over Y" statements.
Chapter 02
Twelve Complexity Traps
Anti-patterns that derail value-creation work.
Chapter 03
Value Path
Eight stages from first signal through champion.
Chapter 04
Three-Org Model
Customer, Operations, Finance — every concern maps to one.
Chapter 05
Four Unified Views
UCV, URV, UBC, UTE — the visibility framework.
Chapter 06
Value Loop
The continuous Discover → Codify → Deliver → Learn loop.
Chapter 07
TEACH
Five values for teaching, leading, and operating.
Chapter 08
AI-Native Shift
The organizational transformation pattern.
Chapter 09
Value Realities
Fifteen realities and the operational commitments they imply.
Chapter 10
Value-Led Growth
The growth framework that replaces lead generation.
Chapter 11
HubSpot as CVP
The canonical implementing substrate.
Chapter 12
CVP vs VCP
Disambiguation — the platform category vs the protocol.
§ 04 · Encoding stack
Encoding stack
The substrate that makes VCP machine-parseable. Three layers — lexical, structural, relational — plus a short overview.
Overview
Encoding Stack — Overview
The three-layer substrate that makes VCP machine-parseable — lexical, structural, relational.
Layer A
Value-First Lexicon
Layer A — the lexical substrate. The canonical vocabulary every implementation reads from.
Layer B
VCP-Lang
Layer B — the structural substrate. The grammar that encodes value relationships in machine-parseable form.
Layer C
Value Graph
Layer C — the relational substrate. The graph topology that describes how value moves between actors.
§ 05 · Manifestos
Manifestos
Three long-form arguments for why the protocol exists.
§ 06 · Reference
Reference
Defined vocabulary, in one place.
§ 07 · This page
This page
The wayfinding-of-wayfinding. Machine-readable companion linked below.
Protocol home
VCP is originated and canonically implemented by Value-First Team. Anyone may read, cite, and operate the protocol independently of firm engagement.